Discover your next Product, Service or Business Model with OK Future. Real innovation isn’t just brainstorming, or one great idea, or a list of tech buzzwords. It’s the only way to define a sustainable business strategy.
And at OK Future, it‘s a tangible and proven process with fast and validated results.
OK Future coaches have real world experience and enable your talent to get the most out of Agile, Design Thinking, Design Sprints, Business Modeling and Product Discovery.
Our network is filled with partners that deliver exceptional results – from branding and UX design, all the way to full-stack development.
Enabling new ventures.
Project: LateBack App
Year 2020
Context
The two co-founders approached us as soon as they had the idea for their product: an app that simplifies the refund system for delays offered by many German public transportation networks (RMV, HVV, Deutsche Bahn). Without a company, a name or any go-to-market strategy, the enthusiastic team was looking for support in shaping the idea into a product.
Approach
We worked with the founder team to synthesize their ideas into assumptions, a value proposition canvas and a clear product positioning. We developed the product name LateBack to communicate how easy and laid back it was to get your money back for delayed trains and buses. During the initial product development phase and release iterations, we consulted on product strategy, pricing and go-to-market.
Outcome
Within 3 months, LateBack was named, developed and launched to the app stores. In 2019, more than 400,000 claims were processed by the LateBack servers. The app has more than 2,500 reviews and an average rating of 4.8 stars across the App Store and Google Play.
Project:
Asphaltgold Releases & Raffle App
Scope:
Strategy Consulting / Concept / Development
Context
The sneaker world is facing an interesting problem: a very limited number of rare sneakers is available for purchase while the number of sneaker fans who want to buy the product is huge.
No great solution exists: Either the sneakers are sold out in seconds (sometimes snatched up by bots) with a tremendous load on the e-Commerce infrastructure and many potential buyers frustrated, or retailers have to find other ways like Instagram raffles. This mechanic comes with a lot of manual work and cumbersome steps to sell a relatively small number of items.
Our Strategy
Embedded in an overall e-Commerce Strategy, we created a concept for a Mobile App that allows customers to apply for the purchase of hot-release sneakers in a given time period.
All details like size, shipping and payment details are collected at the time of registration and are saved in the customer account.
At the end of the draw period, available products are matched with the participations by a fair draw algorithm. Selected winner payments are captured and orders are fulfilled. All other entries are cancelled automatically.
The whole system is is set up using Shopify Plus as the e-Commerce backend and the front-end apps are available on Apple iOS and Android.
Outcome
The Asphaltgold Releases App was launched in March 2021 and immediately became a regular member of Apple's Top 50 Shopping Apps on the App Store.
Customers all over the world praise the app for great easy user experience and its fair draw method.
Asphaltgold's process went from 10 manual steps for processing an Instagram raffle to a fully automated system that handles releases end-to-end.
End to end, the experience is dramatically improved for customers as well as for the business.
Project:
FPS Law – Special Services Unit
Scope:
Coaching / Team Alignment / Project Management Training
Context
FPS is a leading German law firm with a vast number of projects that are not law cases. From social media activities to employer branding and IT processes – many projects require a cross-functional team to get things done.
We were approached by the CDO to support the forming an enablement of such a team to make sure future projects are set up for success.
Approach
We designed a custom project plan to address the unique needs and situation of FPS.
Outcome
The team is now enabled to communicate more effectively, manage projects with greater confidence and move ideas from discovery to delivery with speed and quality.
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Christian Lortz
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Amtsgericht Darmstadt, HRB 99584
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